Press Release: The Image of Taiwan and Taiwanese Businesses in Thailand

Since 2019, the Taiwan-Asia Exchange Foundation (TAEF) has been conducting research on the image of Taiwan and Taiwanese businesses in countries with the largest volume of Taiwanese investments. This series of research are the first research projects in Taiwan to survey the overall image of Taiwan and Taiwanese businesses aboard. With the continuous efforts of the TAEF, the surveys in Vietnam and Indonesia were completed by the year 2020. In 2021, the TAEF continued to implement the survey project on the image of Taiwan and Taiwanese businesses in Thailand, which has successfully interviewed 120 business elites—that have business relationships with Taiwanese businesses—for the purpose of investigating the perception, value, modality, advantages, and challenges of the images of Taiwan and Taiwanese businesses.

By conducting a questionnaire survey and a qualitative interview, this research project aims to objectively evaluate the image of Taiwan and Taiwanese businesses in Thailand, and objectively examine Taiwan and Taiwanese businesses’ impact on and contribution to the Taiwan-Thailand trade relationship over the past 30 years. The results will be a reference for Taiwanese companies in running businesses in Thailand and the Taiwanese government in its fostering of Taiwan–Thailand relations and development of subsequent New Southbound Policy projects.

The TAEF schedules to hold the “Press Release on The Image of Taiwan and Taiwanese Businesses in Thailand” at the Howard Plaza Hotel Taipei on October 20, 2021, inviting the media and press to cover the first release of the research results of the survey of the image of Taiwan and Taiwanese businesses